From luxury hotels to helicopter tours, London is one of the most luxurious cities in the world. This city is full of designer boutiques and exclusive events that cater to the elite.
For a true luxury experience, head to Savile Row in Mayfair. This prestigious street is famous for bespoke tailoring and has been worn by royalty, politicians, and celebrities.
The Shard
Designed by master architect Renzo Piano, the Shard redefines London’s skyline. Originally conceived as a place for people to work and connect, the impressive structure offers some of the most iconic luxury experiences London, housing world-class offices, five-star hotels, restaurants, public spaces, winter gardens, private residences, and a multi-floor observation deck.

At a height of up to 800 feet, the multi-layered tower provides unmatched panoramic views over the city of London. On a clear day, you can even see the Thames River and the Tower of London from The Shard’s observatory.
The Shard also boasts a variety of luxurious restaurants and bars. From Michelin-starred cuisine at Aqua Shard to high-end Chinese at Hutong, there is something for everyone. Afterward, indulge in a luxury shopping experience at some of London’s most exclusive stores, such as Fortnum and Mason, Harrods, or Liberty London.
Luxury Hotels
One of London's most luxurious hotels, this opulent mansion house hotel is the pinnacle of old-school hospitality. Whether you opt for a standard room or a suite, this property offers an unparalleled experience. Expect impeccable service, exquisite cuisine, and opulent decor.
Located on a leafy residential street and within walking distance of Trafalgar Square, this hotel's flagship Green Park Suite is the definition of luxury. Its light-flooded interior is elegantly decked out in a chic duck egg blue and sage palette and comes with champagne on arrival, transfers in a Rolls Royce, and daily butler service.
A grand luxury hotel for the 21st century, Corinthia London was masterfully designed by Antonio Citterio and brings top-tier amenities to a city that already has an impressive selection of luxe hotels. Expect state-of-the-art rooms and suites (including Dyson hairdryers, Toto loos, and binoculars on your bedside table), a Michelin-starred restaurant helmed by Tom Kerridge, and a spa with everything from a hyperbaric oxygen therapy chamber to zerobody dry float experience.
Rolls Royce Tours
Whether you’re in London for business or pleasure, a Rolls Royce chauffeur service offers an elegant and convenient way to travel. Experience the opulence of a vintage Rolls Royce as you tour iconic attractions or venture beyond the city limits on this luxurious sightseeing experience.
Your luxury car will be waiting outside your hotel, ready to transport you to popular landmarks including St. Paul’s Cathedral and Buckingham Palace. You’ll also visit the Parliament Square, Embankment, and Trafalgar Square.

During your experience, a knowledgeable guide will accompany you and offer valuable insights. If you have any questions, please contact the Viator Help Center.
Private Boxes at the West End
For the ultimate theatrical experience book one of London’s private boxes. Although these seats aren’t a guarantee of a better view they do offer a more intimate viewing angle and can be a great experience for families and friends. A box at the Lyceum Theatre, for example, comes with a personalised menu, bottle of Champagne, pre-show canapes and a souvenir show programme.
Other boxes, like those at Mamma Mia and The Lion King, tend not to have the best view of the stage but offer a cosy atmosphere, especially for larger groups. Alternatively, a private box at the Royal Opera House can be a truly magical experience as you are immersed in a world of music and drama. From the revolutionary energy of Lin-Manuel Miranda’s global phenomenon Hamilton, to the iconic saga of Les Miserables and the timeless allure of Phantom of the Opera, these VIP theatre tickets are sure to delight.